Ask the Experts: Face-toFace networking vs. Social Media Marketing
Face-to-face networking has been an established part of the business culture for as far back as we can remember.
For decades we’ve continued the idealised notion of powerful businessmen making multi-million pound deals as they wander the golf course. Of them schmoozing one another, enjoying fancy meals and fine wine at expensive restaurants while they seal the deal.
For the average business, whatever its size, the reality of face-to-face networking is a bit more down to earth. It’s about meeting and making local contacts with other liked-minded business people you can connect with, who might benefit your business and career.
It also puts a ‘face’ to your brand and business, which helps to build working relationships that in time may transpire into viable business prospects. Because we all prefer to do business with people we know and trust.
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